I spent some time talking with the filmmaker recently and got some info on how he made the video, why he made it, what he hopes to gain from it and what's next for this very talented guy.
CHRIS ULLRICH: Tell me a bit about how you came up with the idea for the video? What inspired you to do it?
DENNIS LIU: I'm a 23 year old college grad trying to become a full-time director/creative. Right now, I'm a producer at an ad agency, but I've always had some ideas for Apple commercials and always wanted to shoot one. Apple has some of the world's finest advertising, and I wanted to play at their level.
The film industry is so competitive these days, that you really need to do something innovative and different to stand out, and I wanted to really make something that would get some attention from my peers. So the result was this viral video for my reel, Apple, and one of my favorite musicians - The Bird & the Bee.
For Apple, I figured it was a cool idea that shows the beauty, style, and most importantly - the function of Apple computers. People think they're really cool looking, and I totally agree, but they are also wickedly powerful machines.
So the video combines style and function.