Sometimes things come to you through unusual circumstances. An article popped into our inbox today along with others, discussing how indie-developed MMOFPS Lost Colony was in talks with an unnamed publisher to sell copies through retail chains like Wal-Mart and Target. However, the referring article was dated October 14, 2007. How did it get into our email as the latest news?

The article goes on to say that the LC team was shooting (no pun intended) for a March 2008 release. Having found this under-the-radar MMO, we looked at their website, which makes no mention of a release date. Apparently they were accepting pre-orders right up until January 15th of this year. It's now May, and there's nothing in the news about this title, though apparently there's a beta in progress. The forums contain a post entitled "March Update", in which the author writes "Our company and our fans have high expectations. Quality assurance needs time, and we are not in a hurry to rush something out the door. When its ready, it's ready."

A slipping release date needn't necessarily be a pronouncement of doom, as we all know, but taking care of PR is important to mitigate both public awareness and publisher anxiety. Hearing the term 'lost colony' immediately brings to mind the Roanoke Colony project of the 16th century. Will this Lost Colony also disappear, or should we be expecting an announcement shortly?

This article was originally published on Massively.
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