Naming your guild is a funny thing. You want it to stand out in some way, but, at the same time, you don't want to give it such a weird or offensive name that people are embarrassed to walk around with it above their heads. It can be an agonizing decision. I remember back in the days before my officers and I founded our guild, we exchanged dozens of messages trying to find the perfect name. So I can sympathize with the author of this week's e-mail, who discovered that her carefully chosen name had also been chosen by another guild with some eerily similar characteristics.
I don't know if I have a conundrum, a mystery, or a coincidence. I find it kinda funny more than anything else, but wonder if I should feel some concern or do something about it--
More than a month ago, I split off from a friendly, pretty well-knit social guild to form my own of same. I had decent ideas about the sort of people I wanted together, and still have aims of trying to build a Kara team (I follow the casual raiding articles religiously). We're still very small, but we're out there, and we have a pretty notable guild name. It was also the only guild of that name across all servers -- I checked the Armory at that time.
Just last night I happened to be trawling the armory, looking up some friends and their gear, and, of course, popped in my own guild name. Much to my surprise, I see a brand new guild (~10 members) on another Normal server with the same name, cross-factioned. Further, their guild tabard is nearly identical (save for a slightly different border; the colors and image are same), and their GL is the same class as I am, a Blood Elf to my Human.