The translations were performed by a company called Lionbridge. MindArk rep Frank Campbell said his company made the move to increase market penetration, address users' needs, and increase the company's credibility.
Entropia is a Sci-Fi-themed virtual world. It's an unusual combination of MMO-style combat and crafting, and Second Life-esque e-commerce. MindArk suggests to potential users that they can make money -- or even a living -- within the virtual world. Unsurprisingly, though, a substantial investment of real funds and time is required to become competitive.