Apple finally takes the UK out to the movies (Canada too)

Apple just announced that iTunes UK will finally make films available to British punters. Studios include 20th Century Fox, The Walt Disney Studios, Paramount Pictures, Warner Bros. Entertainment, Metro-Goldwyn-Mayer Studios Inc. (MGM), Sony Pictures Television International and Lionsgate UK. At kickoff, about 700 films will be available to purchase or rent. Films cost £6.99 for purchased library titles and £10.99 for new releases. Rentals start at £2.49 for library titles and £3.49 for new releases -- "HD" titles for £4.49 without with an Apple TV prerequisite, apparently.

Update: Nope, after digging around the store it's clear that an Apple TV is still required for HD rentals. Picture proof after the break.

Update 2: The Canadian iTunes store is sporting films now as well. Come on Apple, Canada's not worthy of a press release? What's that aboot?

Update 3: Canadian press release now oot -- 1,200 films (not 700 in UK) now available for rent or purchase.

[Thanks, Nate and Zayn K.]