EA's John Riccitiello? Nothing fazes him. The man's as cool as a cucumber. Case in point: last week, GameDaily reported that EA's Boom Blox, a game that has received universal praise from critics, has sold just 60,000 units in North America since its launch in early May -- a figure that equates to 0.6% of Wii owners. "Ouch" doesn't begin to cover it.

Yet whereas such paltry figures would have had seen most CEOs teetering on the windowsill of their eleventh story offices, Riccitiello remains confident that Boom Blox is a slow-burner. Speaking during a session with investors, the EA bigwig argued that casual games have a "much flatter, much longer [sales] curve" compared to core titles, which can see "20 to 30 per cent" of their lifetime sales take place during the first week.

"Right now, Boom Blox has met our expectations internally based on the model that was put forward," announced Riccitiello. "Can it do several hundred thousand or a million or more units? Sure, it just has to keep selling."

We just hope you're right, John, if only because Boom Blox desperately deserves to do well.

This article was originally published on Joystiq.