Flying Lab Software is hoping to breathe new life into Pirates of the Burning Sea with the upcoming Build 1.5. We've already seen that many towns will be getting a face-lift, but now CEO Russell Williams has outlined some of the strategies which he hopes will have new ships sailing into their waters. A couple of the next initiatives for PotBS from FLS will be to start up a fresh marketing campaign, and to begin offering 14-day free trials.

Williams mentions that the marketing around the game's launch was good, but short-lived, and that the new campaign will be aiming for longevity. The ads will talk about specific features of the game, mentioning the free trials that will be on offer. We are told that special care has been taken to stop trial accounts from being used as mules or tools for spamming, and that newbies can choose to convert to a paid subscription and continue to play their characters at the end of the 14 days. The trials should kick in around mid to late July, and the marketing will presumably follow.

This article was originally published on Massively.
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