Most interesting was their observation that virtual spaces were more important than virtual worlds per se. Jeremy Monroe, Director of Business Development for the makers of Habbo Hotel, offered this: "You have to make sure that you're bringing content that is suitable to all players in the world. So when we bring a piece of content that skews to one demographic we have to make sure that we bring more content that skews to the other demographics. Some games try to create different servers, such as a PvP vs. PvP situation. You have to give everybody equal opportunity and an equal number of tools to express themselves."