You're looking at the gift. See, XSEED's CEO is Jun Iwasaki, who used to run Square Enix before he left to found his current company. The head honcho over at Square Enix now, Tetsuya Nomura, decided to hook him up with the custom It's a Wonderful World (The World Ends With You) handheld in what we can only hope is an example to others in the future. We have to break down these barriers!
We want to see a Coca Cola truck driver letting a Pepsi truck driver merge during heavy traffic. We want to see DS and PSP enthusiasts swapping consoles, sharing great experiences with each other. It's ... it's just such a feel good moment.