When will the UK stop freaking out about Bully? If you guessed "Never," "Probably not anytime soon," "Not in this lifetime," or "Is that a rhetorical question?" then you're on the right track.
The newest slew of censorship whinings stemmed from a commercial for the game, which some people found "offensive," "distasteful," and (insert negative adjective here). The ad featured typical Bully shenanigans: destruction of property, wedgies, and so forth. The Advertising Standards Authority received thirty-one complaints about the commercial in question, as a handful of folks were upset that children could easily see it on their tellies.
Take Two blames sensationalist media coverage for the complaints, and as for the ASA? They don't seem too worried, as the organization declined to take any action regarding the ad. Even so, Take Two has no plans to run it again in the future.
To see the "offensive" commercial for yourself, just click past the break.