Armpit-based displays provide odd form of advertising
Not that London isn't the unofficial home to weird ads or anything, but this one is just taking things way too far. Reportedly, deodorant manufacturer Right Guard has created an armpit-based method of advertising which has cleverly been dubbed "pitvertising." We've no idea if the trial will turn into anything permanent, but unless garb with these displays are given away for free, we can't imagine too many self-respecting Londoners becoming walking stare magnets just because.
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So they finally found an effective way to develop Smell-O-Vision...
The real breakthrough here is how some advertising PR told the dude to wear that tie with that shirt! They must be blind.
Also, am I the only sad guy trying to work out which station and tube that is?
If it could be reprogrammed with custom adverts or short clips, this could be fun for just messing with other folks on the subway or other forms of public transit where you have an excuse to hold onto an overhead handle. I will admit, though, that walking the streets with a permanent wave on just to show off your 'pit-cam' or whatever is a bit odd...
armpit porn!
Sign me up, I need the cash!
Marketers have gone to the pits!
I'd rather have "titvertising", but that's just me
Good concept, but impractical. I have a feeling no one would actually be looking at the ads. But hey, we'd finally have a good excuse for staring.
..Pepsi..
( o )( o )
Hooters (Restaurant)
(o)(o)
Did someone put LSD in the coffee again?
Again? Where do you work, and more importantly, where can I apply?
Now Trojan will have crotch-vertising in about a week.
Knowing Trojan, it will be a 42" screen...
o_0
So if you pit out and electrocute yourself, is Right Guard responsible for all damages?
Wow, pretty cool!, in a geekish kind of way.
oh wow.....
i never thought they will do it.
and the hilarious thing is, whose line is it anyway foresaw this kind of advertisement!
Hah, at first, I thought this was a really bad photoshop of a guy wearing a hoodie.
exactly what I thought too, until i looked for the arm pit
Its ARMAGEDDON!
is it just me, or does the blond girl look like Daisy, from the british tv show "spaced"?
Umm... April 1st was a couple months ago...
Give me a break. This is obviously a joke.
isn't that a PSP?
HEIL!
omg i was so about to make a concentration camp joke but u got me with a hitler one
What's next, abvertising?
No, brestvertising.
You need to get into the mind of a marketer. It's "rackvertising."
id rather have dickvertising :P
This would have been really popular in Germany in the 1940's.
Wha? Oh no I didn't. Yes, yes I did.
PS they should couple this with some sort of sensor that can detect funk. So the bar on the screen goes from green to orange to red. At red an alarm goes off, and user replaceable Ax Deodorant Gel packs go off under your arms.
I'd take the screen and then hack it to use for soemthing else.
Right... because I really need to be more alienated on the tube.
When I say the photo the first thing that popped into my mind was ISHIRT 3G...
I'm surprised they don't make upskirt advertising for online dating for those sad, pitiful pervs.
Should have large breast displays. Men are looking there anyways, so capitalized on an already captive audience!
2 girl's 1 cup, I'd love to see that playing under someones arm pit!
That's one of the most visually confusing pictures ever.
Am I the only one that gets freaked out about that picture? Something about this guy's "raising arm" movement that don't add up ... Seriously, somethings wrong!