Armpit-based displays provide odd form of advertising

Not that London isn't the unofficial home to weird ads or anything, but this one is just taking things way too far. Reportedly, deodorant manufacturer Right Guard has created an armpit-based method of advertising which has cleverly been dubbed "pitvertising." We've no idea if the trial will turn into anything permanent, but unless garb with these displays are given away for free, we can't imagine too many self-respecting Londoners becoming walking stare magnets just because.

[Via textually]

[chrisaroz @ Jul 21st 2008 9:07AM]

So they finally found an effective way to develop Smell-O-Vision...

[Samboini @ Jul 21st 2008 9:21AM]

The real breakthrough here is how some advertising PR told the dude to wear that tie with that shirt! They must be blind.

Also, am I the only sad guy trying to work out which station and tube that is?

[Asher69 @ Jul 21st 2008 9:07AM]

If it could be reprogrammed with custom adverts or short clips, this could be fun for just messing with other folks on the subway or other forms of public transit where you have an excuse to hold onto an overhead handle. I will admit, though, that walking the streets with a permanent wave on just to show off your 'pit-cam' or whatever is a bit odd...

[OneLove @ Jul 21st 2008 9:37AM]

armpit porn!

[Esat Dedezade @ Jul 21st 2008 9:08AM]

Sign me up, I need the cash!

[Randy @ Jul 21st 2008 9:11AM]

Marketers have gone to the pits!

[Frun @ Jul 21st 2008 9:14AM]

I'd rather have "titvertising", but that's just me

[o29 @ Jul 21st 2008 10:47AM]

Good concept, but impractical. I have a feeling no one would actually be looking at the ads. But hey, we'd finally have a good excuse for staring.

[Stiv @ Jul 21st 2008 10:56AM]

..Pepsi..
( o )( o )

[Chad @ Jul 21st 2008 11:39AM]

Hooters (Restaurant)
(o)(o)

[Mischa Lockton @ Jul 21st 2008 9:16AM]

Did someone put LSD in the coffee again?

[o29 @ Jul 21st 2008 10:48AM]

Again? Where do you work, and more importantly, where can I apply?

[Chad @ Jul 21st 2008 9:16AM]

Now Trojan will have crotch-vertising in about a week.

[SimonRichards @ Jul 21st 2008 2:16PM]

Knowing Trojan, it will be a 42" screen...

o_0

[Marques @ Jul 21st 2008 9:41AM]

So if you pit out and electrocute yourself, is Right Guard responsible for all damages?

[AnRkey @ Jul 22nd 2008 12:35PM]

Wow, pretty cool!, in a geekish kind of way.

[seaotter @ Jul 21st 2008 9:47AM]

oh wow.....
i never thought they will do it.
and the hilarious thing is, whose line is it anyway foresaw this kind of advertisement!

[John @ Jul 21st 2008 9:46AM]

Hah, at first, I thought this was a really bad photoshop of a guy wearing a hoodie.

[yode @ Jul 21st 2008 12:55PM]

exactly what I thought too, until i looked for the arm pit

[rita hainsworth @ Jul 21st 2008 9:53AM]

Its ARMAGEDDON!

[luke @ Jul 21st 2008 10:29AM]

is it just me, or does the blond girl look like Daisy, from the british tv show "spaced"?

[Peter Harris @ Jul 21st 2008 10:47AM]

Umm... April 1st was a couple months ago...

[feoysolo @ Jul 21st 2008 10:52AM]

Give me a break. This is obviously a joke.

[CosterMonger @ Jul 21st 2008 11:05AM]

isn't that a PSP?

[Fome @ Jul 21st 2008 11:16AM]

HEIL!

[neofolklore @ Jul 22nd 2008 8:19AM]

omg i was so about to make a concentration camp joke but u got me with a hitler one

[Jeff Werner @ Jul 21st 2008 11:26AM]

What's next, abvertising?

[Jon Doe. @ Jul 21st 2008 1:55PM]

No, brestvertising.

[Ethan @ Jul 21st 2008 2:03PM]

You need to get into the mind of a marketer. It's "rackvertising."

[Jeff @ Jul 21st 2008 1:38PM]

id rather have dickvertising :P

[Jon Doe. @ Jul 21st 2008 1:54PM]

This would have been really popular in Germany in the 1940's.
Wha? Oh no I didn't. Yes, yes I did.

PS they should couple this with some sort of sensor that can detect funk. So the bar on the screen goes from green to orange to red. At red an alarm goes off, and user replaceable Ax Deodorant Gel packs go off under your arms.

[Bunson @ Jul 21st 2008 2:00PM]

I'd take the screen and then hack it to use for soemthing else.

[Ethan @ Jul 21st 2008 2:02PM]

Right... because I really need to be more alienated on the tube.

[SFO Kevin @ Jul 21st 2008 2:08PM]

When I say the photo the first thing that popped into my mind was ISHIRT 3G...

[HektikLyfe @ Jul 21st 2008 2:08PM]

I'm surprised they don't make upskirt advertising for online dating for those sad, pitiful pervs.

[TIMMAH! @ Jul 21st 2008 2:23PM]

Should have large breast displays. Men are looking there anyways, so capitalized on an already captive audience!

[Akio @ Jul 22nd 2008 3:31PM]

2 girl's 1 cup, I'd love to see that playing under someones arm pit!

[Zorque @ Jul 21st 2008 8:00PM]

That's one of the most visually confusing pictures ever.

[Eirik @ Jul 22nd 2008 2:48AM]

Am I the only one that gets freaked out about that picture? Something about this guy's "raising arm" movement that don't add up ... Seriously, somethings wrong!