Armpit-based displays provide odd form of advertising
Not that London isn't the unofficial home to weird ads or anything, but this one is just taking things way too far. Reportedly, deodorant manufacturer Right Guard has created an armpit-based method of advertising which has cleverly been dubbed "pitvertising." We've no idea if the trial will turn into anything permanent, but unless garb with these displays are given away for free, we can't imagine too many self-respecting Londoners becoming walking stare magnets just because.
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Reader Comments (Page 1 of 1)
chrisaroz @ Jul 21st 2008 9:07AM
So they finally found an effective way to develop Smell-O-Vision...
Samboini @ Jul 21st 2008 9:21AM
The real breakthrough here is how some advertising PR told the dude to wear that tie with that shirt! They must be blind.
Also, am I the only sad guy trying to work out which station and tube that is?
Asher69 @ Jul 21st 2008 9:07AM
If it could be reprogrammed with custom adverts or short clips, this could be fun for just messing with other folks on the subway or other forms of public transit where you have an excuse to hold onto an overhead handle. I will admit, though, that walking the streets with a permanent wave on just to show off your 'pit-cam' or whatever is a bit odd...
OneLove @ Jul 21st 2008 9:37AM
armpit porn!
Esat Dedezade @ Jul 21st 2008 9:08AM
Sign me up, I need the cash!
Randy @ Jul 21st 2008 9:11AM
Marketers have gone to the pits!
Frun @ Jul 21st 2008 9:14AM
I'd rather have "titvertising", but that's just me
o29 @ Jul 21st 2008 10:47AM
Good concept, but impractical. I have a feeling no one would actually be looking at the ads. But hey, we'd finally have a good excuse for staring.
Stiv @ Jul 21st 2008 10:56AM
..Pepsi..
( o )( o )
Chad @ Jul 21st 2008 11:39AM
Hooters (Restaurant)
(o)(o)
Mischa Lockton @ Jul 21st 2008 9:16AM
Did someone put LSD in the coffee again?
o29 @ Jul 21st 2008 10:48AM
Again? Where do you work, and more importantly, where can I apply?
Chad @ Jul 21st 2008 9:16AM
Now Trojan will have crotch-vertising in about a week.
SimonRichards @ Jul 21st 2008 2:16PM
Knowing Trojan, it will be a 42" screen...
o_0
Marques @ Jul 21st 2008 9:41AM
So if you pit out and electrocute yourself, is Right Guard responsible for all damages?
AnRkey @ Jul 22nd 2008 12:35PM
Wow, pretty cool!, in a geekish kind of way.
seaotter @ Jul 21st 2008 9:47AM
oh wow.....
i never thought they will do it.
and the hilarious thing is, whose line is it anyway foresaw this kind of advertisement!
John @ Jul 21st 2008 9:46AM
Hah, at first, I thought this was a really bad photoshop of a guy wearing a hoodie.
yode @ Jul 21st 2008 12:55PM
exactly what I thought too, until i looked for the arm pit
rita hainsworth @ Jul 21st 2008 9:53AM
Its ARMAGEDDON!
luke @ Jul 21st 2008 10:29AM
is it just me, or does the blond girl look like Daisy, from the british tv show "spaced"?
Peter Harris @ Jul 21st 2008 10:47AM
Umm... April 1st was a couple months ago...
feoysolo @ Jul 21st 2008 10:52AM
Give me a break. This is obviously a joke.
CosterMonger @ Jul 21st 2008 11:05AM
isn't that a PSP?
Fome @ Jul 21st 2008 11:16AM
HEIL!
neofolklore @ Jul 22nd 2008 8:19AM
omg i was so about to make a concentration camp joke but u got me with a hitler one
Jeff Werner @ Jul 21st 2008 11:26AM
What's next, abvertising?
Jon Doe. @ Jul 21st 2008 1:55PM
No, brestvertising.
Ethan @ Jul 21st 2008 2:03PM
You need to get into the mind of a marketer. It's "rackvertising."
Jeff @ Jul 21st 2008 1:38PM
id rather have dickvertising :P
Jon Doe. @ Jul 21st 2008 1:54PM
This would have been really popular in Germany in the 1940's.
Wha? Oh no I didn't. Yes, yes I did.
PS they should couple this with some sort of sensor that can detect funk. So the bar on the screen goes from green to orange to red. At red an alarm goes off, and user replaceable Ax Deodorant Gel packs go off under your arms.
Bunson @ Jul 21st 2008 2:00PM
I'd take the screen and then hack it to use for soemthing else.
Ethan @ Jul 21st 2008 2:02PM
Right... because I really need to be more alienated on the tube.
SFO Kevin @ Jul 21st 2008 2:08PM
When I say the photo the first thing that popped into my mind was ISHIRT 3G...
HektikLyfe @ Jul 21st 2008 2:08PM
I'm surprised they don't make upskirt advertising for online dating for those sad, pitiful pervs.
TIMMAH! @ Jul 21st 2008 2:23PM
Should have large breast displays. Men are looking there anyways, so capitalized on an already captive audience!
Akio @ Jul 22nd 2008 3:31PM
2 girl's 1 cup, I'd love to see that playing under someones arm pit!
Zorque @ Jul 21st 2008 8:00PM
That's one of the most visually confusing pictures ever.
Eirik @ Jul 22nd 2008 2:48AM
Am I the only one that gets freaked out about that picture? Something about this guy's "raising arm" movement that don't add up ... Seriously, somethings wrong!