At $9.99 a pop, that means the game has brought in just about $3 million for Sega, with Apple taking its 30% "upkeep" share off the top to the tune of $899k. Both parties must be quite pleased. Sega certainly is. Based on what SOA prez Simon Jeffery told the WSJ, the future looks to be full of iPhone games from the publisher. Speaking on the sizable sales of SMB, Jeffrey said, "That's a substantial business," adding, "It gives iPhone a justifiable claim to being a viable gaming platform."
It's worth noting that these purchases, unlike those via XBLA or PSN, were made sight-unseen, as the App Store does not offer a SMB trial version. Now, if Sega would just release a patch to allow calibration of the iPhone's accelerometer so we can play SMB without staring straight down at it ... that'd be bananas.