Atari's CEO wants you to know how it will stay back in black
byKevin Kelly||August 18th 2008 at 7:45pmAugust 18th 2008 7:45 pm
We've already witnessed the news that made us go, "Wha?" -- Atari actually turned a profit this past financial quarter, even though it was just a measly $3.5 million smackers. GameDaily went a little more in-depth in their interview with brand-spanking new Atari CEO Jim Wilson to find out what the company's plan is for staying profitable and earning bigger margins, and we'll sum it up for you here: "We really, really, really hope Alone In The Dark continues to do well," and "Location, location, location!" Yup, it's trying like mad to establish a strong footing in the North American market.
The trouble with that scenario is that the most exciting Atari title we were shown at E3 was What's Cooking? With Jamie Oliver for the DS. Atari is relying heavily on N+ and Backyard Sports to make a splash... but will it be enough to keep its head out of the water? The publisher needs a huge smash that can potentially turn into a franchise to keep things rolling, or else release dozens of marginally successful titles for the DS and the Wii to make things stick.
Either way, the interview is an interesting read. While we don't want to see Atari fade into obscurity and bankruptcy again, the company has a hard row to hoe.