Microsoft has set aside $300 million for an ad campaign featuring once-funny comedian Jerry Seinfeld in a series of advertisements targeting Apple. [Insert "master of his domain" joke here. -Ed.]
According to the Wall Street Journal, Microsoft will pay Seinfeld $10 million to appear in a series of ads for its "Windows, Not Walls" campaign that will feature Seinfeld and Bill Gates, Microsoft's chairman. According to AdWeek, other highly-relevant comics like Chris Rock and Will Ferrell may also appear in the ads.
Wired notes that Microsoft's "choice of Seinfeld was an effort to avoid pandering to the kids with 'a celebrity that was too hip.'" Mission accomplished.
It's unclear why the titan even has to advertise; its highly successful Windows Vista and Zune media player products have dominated the landscape for ... I'm sorry. I just can't type anymore. I'm laughing too hard.
The campaign is due to launch September 4, and will be produced by MDC Partners' Crispin Porter + Bogusky. The agency is responsible for such memorable hits as Burger King's "Subservient Chicken" and Miller Lite's "Man Laws," the latter with Burt Reynolds. Will his star ever stop rising?