According to Orange, some of their employees were joining customers in line to share in the excitement and talk about the product, not pose as potential customers. "Their aim is to welcome people to the Orange shop, share in their excitement and give information about Orange tariffs," a spokeswoman told Ad Age.
Of course, if these people were on the clock, then technically they were paid to stand in line. But now we're just splitting hairs. The original story identified fear of slow sales as Orange's motivation, but they're reporting that sales have been good in Poland.
In the end, Orange employees were in line, but not to pose as customers. Ah, good. I can sleep tonight.