If you're over 13 years of age, reside in the U.S. or Canada (there will be a European contest in the future), and are willing to draw Sonic or one of his awful friends, then get entering! If you're one of the twenty artists selected by Sega, your art will appear in the title, and you'll get a free copy of the game.
Did we say twenty? We meant nineteen. Naturally, we're super-duper drawers and color-inners, so you may be lucky enough to have your art placed next to ours in Sonic's world! That's right: we just asked you to bring it.
[Update: removed link]