Microsoft started airing its new "I'm a PC" advertisements on TV this evening, giving Mr. Seinfeld a bit of a rest while it faces Apple's campaign head-on. It's very touching "we are the world" kind of stuff: smug-free, heart-string-tugging and so forth, but basically it boils down to 100 points for zero Justin Long, minus 100 points for zero John Hodgman. The ad is embedded after the break.

Update: YouTube version added for the Silverlight-averse. Also, is it just us, or does Microsoft's Hodgman-clone kind of look like Paul Dano? Just something to think about.