Hitachi makes like Toshiba and touts "super resolution technology"

We actually had to dust off our spectacles to make sure this wasn't some sort of misunderstanding, but clearly, Hitachi is pulling a Toshiba. Generally, we wouldn't make such a claim, but given that Tosh also calls its wizard-like upconverting technology Super Resolution, we'd say the likeness requires such a comparison. Reportedly, Hitachi has been toiling day and night on its own "super resolution technology," which will theoretically take SD images and scale them to near-1080p. Amazingly, we're told that it can also "convert HDTV images, such as digital terrestrial broadcasts, into images with even higher (what, SHV?) definition." The tech is executed on a frame-by-frame basis and should be exhibited at the upcoming CEATEC trade show in Japan; as for a release, Hitachi's currently aiming to get this into LCDs and plasmas "after 2010."