Expect to see this increase even further this Christmas, as the big games start to come out. We're desperate to know Sony UK's plans for marketing LittleBigPlanet. Hopefully we'll be seeing TV adverts, complete with Stephen Fry narration, and billboards appearing within the next few months. That ought to push a load more systems, with any luck. Other big exclusives, such as Resistance 2, MotorStorm 2 and, to a lesser extent, SOCOM Confrontation (which is generally much bigger in the US), ought to help too.