The UK's a strange sales region when it comes to consoles. While Europe is generally considered Sony territory, the UK bucks the trend by favoring the Xbox 360. Despite that, PS3 sales throughout the last year have increased dramatically, keeping in line with 360 sales during the period. Both consoles sold around a million units between last September and now, with the PS3 install base rising from 0.4 million to 1.4 million.

Expect to see this increase even further this Christmas, as the big games start to come out. We're desperate to know Sony UK's plans for marketing LittleBigPlanet. Hopefully we'll be seeing TV adverts, complete with Stephen Fry narration, and billboards appearing within the next few months. That ought to push a load more systems, with any luck. Other big exclusives, such as Resistance 2, MotorStorm 2 and, to a lesser extent, SOCOM Confrontation (which is generally much bigger in the US), ought to help too.

This article was originally published on Joystiq.