Robbie Bach feigned an uninterested yawn at Apple's 6.9 million iPhones figure in an interview with BusinessWeek the other day. He wasn't particularly insulting of the product, but didn't think the number means too much in the long run. "Apple had a big launch of a new product, and they launched at scale in a lot of new countries with a lot of new [wireless] operators. This quarter, RIM is having its big launch, and at some point we'll have our big launch. We'll have to see where things normalize." While that statement is encouraging for the fact that it semi-implies that Windows Mobile 7 is supposed to be released at "some point," we're not sure we're picking up what Robbie is putting down -- 6.9 million of a single device seems to imply a bit more than "launch buzz." Things devolved quickly when Bach started spouting about how carriers want a balanced ecosystem. That may be true, but consumers are the ones that buy the phones, and if their RAZR buying habits are any indication, "ecosystem" isn't their top priority.