RealFiction's Dreamoc 3D / holographic display demoed on video

Retailers may be having a tough time moving inventory, but they're not using a Dreamoc to advertise. RealFiction's latest blend of holographic technology, 3D imagery and mind-blowing eye candy has resulted in the device you see above. Hailed as a 3D display system designed "especially for high profile brands in a competitive retail environment," this box possesses the innate ability to "mix free-floating animation and video images with physical objects." We can only imagine how lovely this would be if removed from that chamber and utilized as a tabletop HDTV, for instance, but until the company works that idea into its product line, have a look at the current incarnation (in video, no less) after the break.

Gallery: RealFiction's dreamoc 3D / holographic display demoed on video

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[Dillon @ Oct 30th 2008 9:34AM]

If only I had a magical glass square based pyramid...

[iEye @ Oct 30th 2008 9:35AM]

I'd love to have a holographic rotating iPhone on display....

[Dillon @ Oct 30th 2008 9:36AM]

Obvious troll is obvious...

[aardWolf @ Oct 30th 2008 9:40AM]

Redundant Dillon is Redundant...

[Uncontrol @ Oct 30th 2008 12:53PM]

how is this trolling

a holographic iphone would be pretty co-

oh it's ieye

[Filip @ Oct 30th 2008 9:36AM]

What can I say...
WHOA!!!

[chace @ Oct 30th 2008 9:39AM]

Imagine using that to play a FPS game in real time......ORGASMIC!!!!!!!!

[Ekauq @ Oct 30th 2008 10:01AM]

i'm sure some people can think of other orgasmic ideas for this

[j_g_puff @ Oct 30th 2008 10:06AM]

I've been playing FPS games in real-time since Doom and I don't think i've ever climaxed because of it.

[Temple @ Oct 30th 2008 10:24AM]

I'd rather play simcity on this.

[loosely_coupled @ Oct 31st 2008 2:34AM]

I understand this is a technology blog, but do you have to be such a ******* dweeb? Get out of your mom's basement!

[Billy Gun @ Oct 30th 2008 9:43AM]

Nice! So princess lea can let me a message now!

[levelnext @ Oct 30th 2008 6:24PM]

It's no good if it needs the glass. There are other displays already that dont need it and are in fact intereactive.

I guess it's a long way before they can cram that tech into a cellphone.

[iEye @ Oct 30th 2008 4:43PM]

And how, prey tell, do you fathom it possible to display an image in mid-air without some sort of light refracting suspended particles...

[levelnext @ Oct 30th 2008 6:24PM]

@ iEye :

There are other ways. One example:

http://www.io2technology.com/


do your homework.

[EdZ @ Oct 30th 2008 9:45AM]

Clever video. They never pan sideways, so you can't tell that it's not a 3D display. Each of those 3 'sides' of the pyramid displays a single flat image. Unless they use a camera to track a single viewer and dynamically alter the image for that user and that user alone, it's not a 3d display (and even then, from less than about a meter away the lack of parallax will make it obvious that the image is not floating in space).

[Marc-O @ Oct 30th 2008 9:52AM]

Funny, I thought they did just that at 00:18...

[Lowest Ranked @ Oct 30th 2008 12:18PM]

Apparently, its quite ironic, how you believe to know everything, yet have never seen an implication like this before. This has been all over forever, here's just a quick taste of holographic 3d images, of course, in a similiar pyramid, starring Kate Moss: http://www.youtube.com/watch?v=jIcsYBZSQ48&feature=related

[Carl M @ Oct 30th 2008 2:15PM]

There is a quick pan shot, but since the object is rotating at the same time, it does not give away the fact that it is not truly 3D.

EdZ knows what he's talking about.

[spyker @ Oct 30th 2008 9:49AM]

I want one! I'd use it as a fake fishtank.... with sharks.... and dinosaurs.

:P

[gad get @ Oct 30th 2008 9:04PM]

And monkeys!

[Paps @ Oct 30th 2008 9:59AM]

I can totally imagine the average joe going into one of those (future) shop having a look at a product (mobile phone) using this square and be stunned by it until they ask the vendor:

Av' Joe: Wow... This thing is amazing how can this mobile do that???
Vendor: Well, this is the top of the line... The latest model...
Av' Joe: Can it do that anytime?
Vendor: Sure as long as you're hooked up on an unlimited data plan* (*Capped at 1 GB)
Av' Joe: (Confused) What do I need a data plan for?
Vendor: (Surprised) To use the new HSP** modem
Av' Joe: I was talking about the 3D Holographic screen Beamer! Can it does that?
Vendor: (Embarrassed) This is just ads/publicity/marketing! It doesn't and cannot do that it is a marketing trick
Av' Joe: (Disappointed) Euuuuh Ok Mmmmmh well thanks... Good bye

Results: The shop and more importantly the brand advertising its products inside this box will get lot of interests for its products at first but once the average joe realised that it is just some marketing trick the brand will lose all its credibility to the average joe that have had this unfortunate and embarrassing experience...

And of course if they are in the US company(-ies) might be sued in the process for the public humiliation and disappointment felt following such felony(misdemeanor)...

[Holger @ Oct 30th 2008 10:10AM]

hm.. yeah ofc that might be the risk... it still stands out and looks very nifty... if you can get people to come in and hear about the product you might be able to sell them.

[Fatty @ Oct 30th 2008 12:44PM]

Why would you bring Joe to our attention again? I think the media has done enough of that with the recent presidential debates. Besides, picking on him to the be the subject of a gimmick isn't very nice either.

[SOOPERGOOMAN @ Oct 30th 2008 10:02AM]

So if I get this right, it's projecting images onto the panes of glass to give the "Appearance" of being 3D but is still just an illusion. Nice but I'll pass.

[unevenreminder @ Oct 30th 2008 10:10AM]

I can only imagine what this is going to do to the porn industry.

[Artie Lange @ Oct 30th 2008 10:29AM]

"Help me Obi Wan Kenobi; you're my only hope."

[Michael @ Oct 30th 2008 10:32AM]

dammit man, you beat me to it!

[Nelson @ Oct 30th 2008 10:43AM]

No... Billy Gun beat you to it at 9:43

[Wolfticket @ Oct 30th 2008 1:47PM]

"Help me Obvious Star Wars reference, you are my only hope"

[Meseta @ Oct 30th 2008 10:57AM]

a product like this showed up a while ago called Cheoptics 360, by a company named viZoo (google or youtube for it, there are some nice demonstrations which show you how it works).
It works by projecting onto the glass surfaces, so that you get an illusion of a 3D - you could walk around the glass box and the image would appear to be floating in free space at the centre, but unfortunately unlike true 3D holograms, you would only ever see one side of the object (i.e. you wouldn't be able to peer around and look at the back of an object like you would expect).

The makers of the video conveniently only panned the cameras when it was displaying a rotating image to hide this fact

[Kinger @ Oct 30th 2008 10:59AM]

I didn't know Chris Angel makes cell phones!

[BratPAQ @ Oct 30th 2008 11:02AM]

years from know, i imagine a phone thats capable of projecting its screen in a wall, or even in air, and projecting a IR keyboard on the other end.

[blarvh @ Oct 30th 2008 11:46AM]

Love your avatar. Love the headphones.

I have a pair right here beside me. Best ones I've owned.

[MarbleMind @ Oct 30th 2008 1:45PM]

"years from know, i imagine a phone thats capable of projecting its screen in a wall ..."

Ahem.

http://www.engadget.com/2008/10/28/greatest-projector-iphone-clone-combo-handset-in-the-world-now/

Air would be very nifty, not going to happen though, unless they built in some sort of micro fog machine to create a "canvas" (not sure wether that would work anyway).

[Daniel S. @ Nov 1st 2008 6:02PM]

According to Star trek, a portable holographic emiter won't exsist until the 29th century. (Voyager)

But it would be pretty cool though.

[DJJ @ Oct 30th 2008 1:03PM]

Cool! How about a 3D video while Steve Ballmer is dancing the Monkey Dance?

[atlasfugged @ Oct 30th 2008 2:17PM]

"This is our most desperate hour. Help me, Obi-Wan Kenobi; you're my only hope..."

[nyanya @ Oct 30th 2008 3:25PM]

There are only three real way to use this type of "holographic projection".

1- Make a pyramid head that looks more real than paint for halloween
2- Put it over your head and feel like your underwater or in space
3- Play Doom (It's been a while folks, it's been a while)

Of course having your own 3D gigapets or pokemon would be fun for the kids (just add infrared, a microphone and cameras for it to recognize people), but for the price of which this might cost, I think buying them another sequel game would be more entertaining.

[Ronald @ Oct 30th 2008 3:36PM]

This + Samsung product PR ADs = WIN

[Ben @ Oct 30th 2008 6:01PM]

anyone seen pocket projector for $350 at beambox.co.uk? What do you reckon?

[Str1ker @ Oct 30th 2008 6:35PM]

AAARRRGGGHHHHH!!!! I want one!!!!!!!!!!!!!!

[Tyson @ Oct 30th 2008 8:09PM]

Welcome jetsons, thats th coolest thing out right now

[rita hainsworth @ Oct 30th 2008 8:54PM]

Its the work of the Devil.

[Justin Silver @ Oct 31st 2008 5:06AM]

help me OB-1?

[Iskra @ Oct 31st 2008 1:48PM]

So I guess they tried to make Nokia 6300 (which I still own and is used in the begining of the video) a super uber 3D holographic phone. My battery dies in 1 day, how long will it last with this crap in it? I wouldn't fall for it :) Although I wouldn't mind having one of these pyramids in the corner of the living room instead of a fish tank.