It's easy to hate on the new Animal Crossing: City Folk ad. Gut reaction is that it's not for us, for the real gamers, so clearly, Animal Crossing itself isn't, either. But that isn't the case; if you liked Animal Crossing at all before, you'll probably like it now. So, no, this commercial isn't for us. It's for everyone else, everyone who thinks Animal Crossing might not be for them. And when taken that way, it seems pretty effective to us.