We love this sick new PSP ad from SCEE. This ad campaign really effectively tells us that PSP can do a lot of things. Yes, you have the whole world in your hands -- get it? The modern remix of the classic kids tune works surprisingly well in this ad that's as playful as a PlayStation ad should be. We haven't seen something so effective in selling a product in quite some time. Good job!

Check out the ad after the break.

[Via PlayStation Boards]

This article was originally published on Joystiq.

Got questions for Nintendo's Reggie Fils-Aime?