Lil' Verizon Alltel has launched its Alltel Perks service, an free app downloadable from the carrier's deck that will automatically deliver "offers and content" to a phone's home screen while the phone is not in use. Real-time, localized coupons appear to be a big push for the system, using the subscriber's zip code, age, gender, and the time of day and day of week to determine what sorts of V1@GR@ deals users will receive. Once a deal hits the handset, it's stored for a little while in a "Recent Offer" menu to make sure you have accessed to the stuff you missed while your phone was tucked away in your pocket. And yes -- fortunately, the service is free.