Alltel Perks delivers spam straight to your home screen

Lil' Verizon Alltel has launched its Alltel Perks service, an free app downloadable from the carrier's deck that will automatically deliver "offers and content" to a phone's home screen while the phone is not in use. Real-time, localized coupons appear to be a big push for the system, using the subscriber's zip code, age, gender, and the time of day and day of week to determine what sorts of V1@GR@ deals users will receive. Once a deal hits the handset, it's stored for a little while in a "Recent Offer" menu to make sure you have accessed to the stuff you missed while your phone was tucked away in your pocket. And yes -- fortunately, the service is free.