After staying in the double digits in regards to market share for all of October, for the second week in the row Blu-ray only manages just under 10% of the top 20 home media market share, according to Nielsen VideoScan courtesy of Home Media Magazine. The good news for Blu-ray is that sales were up 83.49 percent to over $20 million, which is up from about $11 million last week. The fact that Blu-ray didn't manage more of the market is what we'll refer to the panda affect. While we're not exactly sure how well Kung Fu Panda did on Blu-ray -- because the title market share chart only listed the top 10 this week -- last week it was less than 6 percent. Assuming this trend continued, and the fact that the panda movie held the number one and number three position on the DVD charts, it appears Blu-ray's number one title, Hellboy II: The Golden Army, was no match for it. Next week we'd be willing to bet we see much of the same because while WALL-E has a much broader appeal then animated fighting bears, it probably won't be enough to break Blu over 10 percent all on its own.


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Nielsen VideoScan High-Def market share for week ending November 16th, 2008