Is bigger always better? JVC's new LED display in
Times Square doesn't have the size of
Walgreens or
Toshiba (and lets be real, no one is touching
Dubai) but it is the first one in proper 720p (1280x720) resolution, no scaling or head tilting necessary here. After calling the crossroads of the world home since 1979, the new improved board lit up yesterday at 19 x 34-feet, capable of displaying 60fps with a mere 8mm pixel pitch ensuring things look good even close up. You can thank the same Clear Channel Spectacolor and D3 LED folks that were behind the Walgreens installation for this 12,500 lb screen, and we suppose you can also blame them for not letting us play some Call of Duty on it as well. Check the
gallery or if you're in the area just take a walk over for a new and better look.
posted Dec 3rd 2008 4:32PM
Man, that's a lot of p.
oh really cause umm I was always under the impression a 32" 720p screen tv and a billion" 720p screen had the same amount of "p"
I don't see any urine
Do you really thing the p stands for pixels?
Ugh.
I think it stands for poor reply.
While the p does not stand for pixel, the 720 does (pixels of resolution vertical, or just horizontal scan lines). So p does matter. And in NYC there's plenty.
I'm surprised to see that crime rates have not affected the deployment from the ad networks for these types of high quality LCd billboards. I have seen a few knocked out in Los Angeles from rock damage.
How does this play into the CPM rates and how can the downtime be measured?
You in the middle of Times sq. the biggest cluster f*ck of the universe... as a NYer would call it. It would be hard to throw a rock... also, I haven't really seen a rock in NYC in the middle of Times Sq. or Manhattan for that matter. bottles on the other hand...
Ha! You can't fool me. That's Liberty City. You can just make out the BurgerShot.
yea times square like display madness wouldn't really fly down her in la...sucks we probably wont get super cool touch screen advertisement dealies in red line stations anytime soon....
Why not go all out with 1080p?
Money.
Digital signage rarely is implemented in 1080p because the distances involved means most people will not be able to tell the difference between 1080p and 720p (or sometimes 480p for that matter). Therefore, it's unnecessary to spend the additional cost on the more powerful equipment, stricter content resolution requirements and network bandwidth for "Full HD".
i thought bill boards had higher resolutions, that low res compared to modern TVs and PC screens
Who would have thought massive outdoor displays would not be as sophisticated in some areas as your 19" desktop monitor that would die if you left it outside in a rainshower.
I think I'll stick with my 42"... 720p at that size would have 720 lines/(19ft*(12in/ft)) = 3.16 lines/in
Dude, not like you will be watching movies on these things.. its just a short commercial, which I bet 80% of the people will ignore, as they will be amazed at the actual size of these things!
Thats actually a OK comment!
Minus the few grammatical errors.
Im impressed!
we're so fortunate to have your approval.
Yet, you made a grammatical error that you learn in like first grade..
You mean "That's actually an OK comment!" and "I'm impressed!"
3 grammatical errors right there -- nice grammar.
Messing up grammar in a reply about grammar. Ha!
Is it HDCP-compatible?
That's what she said.
She needs to stfu.
I'm going to need a giant guitar to play World Tour on this bad boy.
...but the standard issue guitar would work fine with your standard sized console of choice.
Maybe you can borrow his: http://www.youtube.com/watch?v=qTX3CaTWbkM
yes because billboards have always been known for not looking pixelated crap....
that should have been a reply to Clak.....I now what what it feels like to be the engadget comment shaft
You know what would be /really/ hilarious? If the comment system, instead of just leaving your replies as regular comments, would randomly direct them to be replies to comments you haven't even read. That could make for some great disturbing and comical situations.. ...ok yeah, I shouldn't give their webmaster any ideas.
lmao, yeah and then she fell into a vat of boiling puke and totally burned alive. It was hilarious!
Sorry. Wrong comment...
America's Piccadilly Circus copy is sure coming along. Too bad no one ever said... "Wait a minute, this really really sucks!"
Hey, we Canadians are even copying the copy in Toronto's Dundas square. Worst. Public Space. Ever.
Well, that was relevant.
ugh
must we always mention dubai?
nyc > *
The Burj Dubai is taller than anything in nyc, and it's not even done yet-- so I'm afraid I have to disagree.
Dubai is like Tokyo, except in the middle of the fricking desert.
sorry gabe but Dubai has become better.
I mean look at this place, times rectangle?
Why compare something that already exists with something else that's essentially a photoshop job as of now?
Oh Yeah! A couple of cordless joypads and hooking that sucker up to a decent gaming rig could be a neat thing to do. Slaughter some Zombies in down town New York! :-P
Holy shit, cordless joypads? Are those the same as wireless controllers?
Haha, I love how the billboard is showing a meta-ad using a picture of itself.
I'm so glad the universe doesn't just stack overflow when that sort of thing happens.
well, it's not often that you look at these billboards from less than a metre away. You don't need the high res on billboard and companies don't waste money on it.
sorry that was a reply to clak "i thought bill boards had higher resolutions, that low res compared to modern TVs and PC screens"
Who's With Me !!!! WOOT... Someone bring the 360,four controllers, and a mega sofa, and lets play COD5, or even better.. Gasp.. GEARS OF WAR.... OR GUITAR HERO!!!!... Thats a true party!!!!
I'm in.
I'm not.
Two pictures taken from the SAME angle? Whoever snapped these shots is an idiot.
I still prefer the 720P godzillatron in our stadium. Hook'em baby!
damn is that a Maybach flyin thru the city?
+100 for whoever hacks this to say "Look at me, i'm a big screen"
Horrible landscape! That`s why I love living here in Sao Paulo, where these kind of advertisement are forbidden. Actually almost any kind of ads are forbidden! It`s so much beautiful to actually see the buildings instead of dozens of flashing outdoors.