Red Bull charges into PS Home as first major sponsor

Puzzling through Sony's reasons for throwing money at PlayStation Home is not a task for weak of heart, but for long, sleepless hours spent burning the midnight oil. Thankfully we now have Red Bull, the online service's first major third-party partner, on tap to help energize our search for enlightenment.

Details remain scant, though UK site Brand Republic notes that the energy drink company will have its own caffeinated island space in Home featuring "an aeroplane racing game based on Red Bull's real world Red Bull Air Race series." As Home does anything but race to release, we can't help but wonder if someday we'll take in Sony's advertisement-laden virtual landscape from the air, rather than while wandering aimlessly on the ground.

[Via PS3 Fanboy]

This article was originally published on Joystiq.