As the race to infinityHz continues, Sony is busting out the advertising checkbook
to showcase its utterly mesmerizing 240Hz Motionflow
technology. The BRAVIA
-drome installation, which is modeled after a 19th century zoetrope, measures 10-meters across, spins at over 40kph and is the centerpiece in a new commercial designed to display soccer action in the sleekest, smoothest, silkiest way imaginable (or so it says). Have a quick glimpse at the filming of the spot just after the break.