Sony builds massive BRAVIA-drome in Italy to showcase 240Hz Motionflow tech

As the race to infinityHz continues, Sony is busting out the advertising checkbook to showcase its utterly mesmerizing 240Hz Motionflow technology. The BRAVIA-drome installation, which is modeled after a 19th century zoetrope, measures 10-meters across, spins at over 40kph and is the centerpiece in a new commercial designed to display soccer action in the sleekest, smoothest, silkiest way imaginable (or so it says). Have a quick glimpse at the filming of the spot just after the break.

[Via Geek]