With PlayStation 3 being dubbed a "sinking ship" on these shores, it could definitely use a system seller. Sony Europe sees PlayStation Home – not a game, but a social platform – becoming something that people will buy PS3 for across the pond.

Speaking with CVG, Home's European service manager, Dan Hill, remarked that, "In time I would say that Home will definitely become a reason to purchase [PS3]." Hill sees Home as a determining factor in future console purchases because, in his opinion, "no-one else is doing anything of this scale or ambition," and promises that, "If you buy a PS3 and you grow with us, as Home evolves, you are going to become part of something very special, something unlike you can experience anywhere else." Something like ... Quincying.

This article was originally published on Joystiq.