Greenberg: Consumer spending up 84% on Xbox Live last year, success in Europe
Aaron Greenberg, director of product management at Xbox, stated in a recent interview that the company saw consumer spending on Xbox Live grow by 84% last year. Speaking with G4, Greenberg noted that (as was announced during E3) Live had achieved a billion dollars in sales over three years. He calls it the "silent phenomenon" because NPD doesn't report it, retailers don't discuss it -- but third-party partners have seen the earnings.
Greenberg continued to point out that the company's last major push took place in Europe last year, when it "overinvested" and did "launch level marketing." He believes that after starting the year neck and neck with its competitor, the Xbox 360 now has a million unit lead on the PS3 in the region.
[Via MCV, CasualGaming.biz]
