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Iwata: DSi not competing with cell phones, iPod


Though the DSi's inclusion of music playback functionality and a digital camera may make it seem like Nintendo is attempting to compete with other multimedia devices (particularly ones whose brand names begin with a lowercase 'i'), this really isn't the case. At least, that's the sentiment of Nintendo president Satoru Iwata, who recently talked up the re-redesigned handheld in the latest installment of "Iwata Asks."

Reaffirming a similar statement made around the announcement of the DSi, Iwata said Nintendo "doesn't have any intention of directly competing with existing products" such as cell phones or iPods, adding that the media has a tendency to make up inter-corporate rivalries that don't really exist (Panasonic vs. Atari! More at 11!). Sounds like Nintendo, the undeniable big fish in the small pond of handheld gaming, is hesitant to enter the vast, lucrative ocean of multimedia gadgetry.

[Via 1UP]