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The Daily Grind: What could be the next leap forward in MMOs?

There has been much innovation in MMOs over the years. Instances were developed so multiple groups could experience the same content unfettered by mob and boss competition. Single-person and group quests have been one-upped by public quests. Closed grouping has seen an alternative with open grouping. Advancing technology now allows for tens of thousands of players to play on the same server.

Still, MMOs are full of elements that have been around for ages and may be getting stale. This could be the holy trinity of healers, damage dealers, and tanks. Quest-driven advancement was brought to the forefront of character progression in WoW, but is it time for something new to take its place? EVE has a very interesting free-form class system. Would this work in the mainstream and could it be taken even further?

We ask you this simple (or is it?) question: What could be the next leap forward in MMOs? Could it be a simple feature, a massive design shift, or a technological advancement we haven't even heard of yet?