Is SWTOR hype peaking too early?

We were bound to get juicy new details about Star Wars: The Old Republic at E3 2009 and we surely haven't been disappointed thus far. In this week alone we have learned about the new Smuggler class, fan art ownership policy, full in-game voiceovers, and an amazing cinematic trailer. Hype is definitely in full swing, but is it peaking too early?

MMO blogger, Tobold, believes it is. He suggests players have seen very little of SWTOR's in-game substance at this point and BioWare is raising expectations to unrealistic heights by hyping the game so early. He cites Mythic and Funcom as examples of companies that built early hype based on fancy words, design concepts, and trailers and then experienced a fan backlash when players perceived that they did not meet those targets.

Darren of the Common Sense Gamer disagrees and believes that the Star Wars lore is being over-hyped, not the game itself. He also argues that anything Star Wars-related traditionally hypes itself and that a great trailer about the game's history and story should be appreciated for what it is and set apart from the game itself.