ESRB's ad campaign with Boston mayor in the wild
Although it was announced a couple weeks ago (we were busy), we finally got a chance to the see the ESRB and Boston mayor Thomas Menino's "public education campaign" about the video game rating system on the side of Beantown buses. Like Mayor Menino, we also totally "suit up" before we sit down for an afternoon of gaming with the local neighborhood children. There are also local radio and television ads.
The campaign is likely part of Menino's continuing penance for making some ill-advised moves against the games industry and hooking up with Jack Thompson to do so. The state of Massachusetts is currently attempting to pass incentives to grow its stable of major developers and turn the city into the East Coast hub of game development.
