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The Daily Grind: How many chances do you give an MMO to impress you?

Maybe you've been following an MMO for years through alpha testing and closed and open beta. Maybe you haven't been obsessing over it at all but decided to give it a shot anyway. You log in for an hour, day, week, or month. It just doesn't do it for you and you choose not to subscribe, or in the case of a F2P MMO, simply refuse to log back in.

Given the first month retention rates of most MMOs, it would seem many of us have gone through this experience. I only played World of Warcraft for a couple months when it first came out before running back to Dark Age of Camelot. I stuck with DAOC for roughly six more months before giving WoW another shot. I ended up playing WoW for nearly two years before giving up again after hitting 70.

I rarely give MMOs a second chance because one taste is usually enough for me to realize whether or not I'm going to enjoy a game. That said, MMOs undergo vast changes over time. How many chances do you give an MMO to impress you and what are the factors that affect your decision?