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Being a WoW fan doesn't mean you're an MMO fan

Syncaine posted an interesting article on his blog discussing why he thinks there hasn't been much uptake in the majority of MMOs released since World of Warcraft. Basically, he believes that just because you enjoy playing WoW, it doesn't mean you'll enjoy other MMOs.

The post goes on to say that there are many more non-MMO gamers than MMO gamers out there who simply can't fathom spending a monthly fee to repeatedly kill ten rats or grind out the perfect PvP character over several months time. They have much more accessible and engaging singleplayer RPGs or FPS games for that, right?

The main point he aims to make is that designers should stop chasing non-MMO gamers and focus on those who are already fans. On the other hand, hasn't our genre become a bit pigeon-holed as of late? Isn't the biggest and best part of an MMO the community aspect and not the DIKU-based über-grind? We hope so! Couldn't we maybe expand our acceptance of what MMOs are and challenge the boundaries of what they could be? Maybe that's a viable route toward making those who do not care actually care.