Sony uses colorful bus to lure kids into playing PSP

Were it not for the plethora of PSP games hidden inside, we'd be wary of letting our children into a bus as colorful and suspicious as this one. SCEE has kicked off its "Summer of PSP" campaign by touring the UK with this gaudy, NAMBLA-approved vehicle. Here's the schedule:

• 11th and 12 July – Chessington World of Adventures, Chessington, Surrey

• 24th to 26th July – Camp Bestival, Lulworth Castle, Dorset

• 2nd August – Underage Festival, Victoria Park, London

• 3rd to 9th August – Chessington World of Adventures, Chessington, Surrey

• 10th to 16th August - Thorpe Park, Chertsey, Surrey

With a venue like "Underage Festival," we're even more suspicious of this bus. Surely, this is some kind of Dateline NBC trap?