Sega reports $150 million dip in sales for Q1 2010
Sega Sammy Holdings, Inc. has released its Q1 2010 financial earnings report, which covers the period from April 1, 2009 through June 30, 2009. The document shows that the company saw a ¥14.139 billion ($150 million) decline in sales over Q1 2009. Specifically, Sega reported first-quarter sales of ¥60.461 billion ($639M) as opposed to ¥74.6 billion ($789M) for the same period in FY 2009.
The publisher's figures show that, in addition to changes in its pachislot business, a smaller number of home console releases contributed to the decline. Sega released 37 titles across all platforms during Q1 2009, but only 17 for Q1 2010. Still, it projects total software sales to be up ¥230 million ($2.4M) for FY 2010.
