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Sony Asia president discusses repercussions of piracy


During GC Asia's Sony keynote, SCE Asia president Tetsuhiko Yasuda delivered a keynote on piracy and how it's affecting his region. Piracy has always been a big deal in Asia, but Yasuda says it's getting to the point where it's deterring the gradual development of the Asian games industry.

Yasuda said that the loss of sales due to software piracy has affected employees at almost every level of development, from the producer who hasn't been able to receive royalties to the youth that dream of being a game developer. For producers, Yasuda says these royalties contribute "to the healthy development of the software business," but warned that, in the long run, students aspiring to be developers will "suffer the most" when they eventually release their first game and feel the pain of lost sales.