Wowhead store now open for business

A tipster named James sent us a pointer to store.wowhead.com a little while ago, and as a few people have noticed since, the Wowhead store is now open for business! Here's what they're selling:

• Official Wowhead merchandise (a t-shirt, a hoodie, and a mousepad, so far - does anyone still use mousepads?)

• WoW paraphernalia, like those steins, and some LapWorks and Steelseries hardware products.

• Some random gaming hardware that seems to have nothing to do with WoW, like Guitar Hero for PS2, and Xbox 360 accessories. It is at a discount, though, so that's cool.

• The Burning Crusade collector's edition. I guess they had some extra copies [now seems to be sold out].

One interesting feature of the store is "reward points." Every item you can buy gets you a certain number of reward points; the amount loosely correlates with price, but I couldn't determine a direct correspondence from one to the other. Basically they idea is: buy stuff, earn points, spend points on rewards. So far the rewards consist of the original WoW and the various Wowhead merchandise, and the points add up fast - as the site points out, a $30 Xbox controller nets you enough points for a copy of WoW, and almost enough for a t-shirt.

For the technically inclined, I inquired about the underlying technology of the shop. The front-end work is all in-house, and so should hold true to the beautiful Wowhead aesthetic, but the e-commerce engine is the popular open-source platform Magento.