We've seen a steady growth in the arena of microtransactions over the last several years, with more and more Western companies noticing the lucrative practices Eastern MMO companies have; offering item malls to their players. After all, you really can't ignore the growth of companies like Nexon who are raking in more and more money each year with their free-to-play microtransaction model games. Recently, we've seen Sony Online Entertainment testing the waters in EverQuest and EverQuest II by including a small number of items available for players in their pilot in-game item malls, with promises to add more in the future.
Now, it appears that we're starting 2009 with another Western company heading in the direction of adding microtransactions to their in-game landscape. Turbine, despite recent job cuts, has added several job postings in other departments. The one that caught our eye, however, was a recent posting for a "microtransaction/e-commerce manager" who will be in charge of "delivering and maximizing the revenue derived from Turbine's micro-transaction-based in-game store." They've kicked around the idea of adding microtransactions in interviews before, but this posting seems to support a definitive move in that direction.