Fukubukuro, or "Mystery Bag," is a Japanese New Year's Day tradition during which merchants sell sealed bags of various items at a substantial discount, often as high as 50%. Apple participated this year, and one lucky shopper, Justin, blogged his experience.
For the approximate equivalent of $384US, Justin received
- an 8 GB iPod touch
- Nike iPod sensor and armband
- Logitech Pure-Fi Anywhere2 speaker set
- Cool, re-useable bag (at right)
- Commemorative T-shirt
- 2009 calendar
Quite a haul! Shoppers lined up at midnight on January 2nd for a chance to buy one of Apple's Mystery Bags. I'm thinking that US retailers need to adopt this tradition.