You know what's awesome about used phones? They're usually cheaper than new ones. Like that time AT&T started selling refurbished iPhone 3Gs for $50 off (even $100 off), fr'instance. Best Buy's getting on the action now, too, hawking the reconditioned 8 giggers for $149 and the 16GB models for $249 on contract at 350 of its Best Buy Mobile locations nationwide. Since AT&T's pushing these for the same price directly, wouldn't Equivalent Buy be a better name for this joint?