Seen @ CES 2009: Robbie Bach can't start his Xbox 360 controller

We thought Robbie Bach did a pretty good job with his portion of the CES Microsoft keynote, with the notable exception of his inability to activate his 360 controller. Maybe it was the nerves, but we could tell from the audience that he just wasn't pushing the Guide button long enough. We can't fault him too much for inexperience starting his controller -- after all, we're sure he has people for that.

Oh, a few minutes later he was beaten in a game by a little girl. Just saying.

This article was originally published on Joystiq.