The Xbox 360 Blu-ray rumors will never end, no matter how many times Microsoft denies their interest in Sony's Blu format. Now with CES in full swing and tech on everyone's mind, Microsoft's Robbie Bach got the chance to all out crush any hopes of Blu-ray coming to the Xbox 360 in any form. Mainly because it isn't a feature that gets a lot of requests.

In an interview with TechFlash, Bach gave three big reasons why Blu-ray wouldn't be a good fit for the Xbox, starting with it not being a "feature we get a ton of requests for." Secondly, "it doesn't help us in the core of what Xbox does, which is in gaming. We can't have publishers produce games on Blu-ray disc." The third reason Blu-ray and Xbox will never make technology love, "it costs a lot of money." There, maybe that'll stop those pesky Blu-ray rumors from popping up. Doubt it though.

[Via Kotaku]

This article was originally published on Joystiq.