It gets worse: Spike caters to the key 18-34 male demographic, which was down 29% from the prior year, with its lowest ever figures of 229,000 viewers.* Boys 12-17 were up by 30% to 199k. Variety does note that this year's show did go against some program called the Cowboys-Giants football game on NBC, which was the highest rated Sunday Night Football game ever. Still, those Spike numbers aren't too hot in a year that could become the biggest sales year in gaming history.
*Fun fact: 34,000 women aged 18-34 watched.