Whether you're going or just reading coverage, you're definitely not going to want to miss Cruise Director of Azeroth: Directed Gameplay within World of Warcraft. Jeff Kaplan will talk about the guidelines and philosophies behind making the uber-popular game, and (tantalizingly) will be going into the evolution of Blizzard's quest design leading up to Wrath of the Lich King. The other big draw is going to be Making an MMO Based on a Beloved IP (Without Pissing Everyone Off), done by none other than Mythic Entertainment's Paul Barnett. Barnett will be speaking to the challenges of working with an established IP, as well as sharing humorous anecdotes from the years-long dev process. There are plenty more tantalizing events on the docket; be sure to check out the Cliff's notes at GameSetWatch.