This is pretty silly, but we do have to give them credit: Bay Area NBC may have done a report on how incomprehensible our game's jargon is, but at least it's not a report about how WoW breaks up marriages or ruins the lives of children. But yeah, portraying WoW players as aliens with a foreign language all their own is a little far out -- the game's got jargon just like everything else, and what they don't do in this report, unfortunately, is show the etymology of all of these words ("QQ" means to cry because it looks like eyes crying, and "kek," as you know if you've ever been Alliance facing the Horde, is what "lol" translates into from Orcish). Not to mention that it's too bad she comes so close to the "I'm a girl, I don't get videogames" stereotype -- maybe if she sat down in the starting area for 20 minutes she'd know a little bit more about how it all works.
But maybe we're asking too much. Let's not forget that this is the media showing World of Warcraft played by a normal dude with a reporter girlfriend and a nice apartment. Sure, they're didn't spell "pwnz0r" quite right, and the guy isn't exactly "top 10 out of 12 million" -- he does have Ashes of Al'ar, but his guild is actually number 11 on the Greymane server -- but at least they're telling the story instead of trying to write it for us.