Keepin' it real fake, part CLXXIX: AURA clone loses a vowel and a lot of class

Despite finding it incredibly luscious to behold, we realize not everyone can afford to drop $2,000 on a piece of pocket jewelery like the Motorola AURA -- ourselves sadly included. Regardless, we would never advise anyone to go the KIRF route, and that includes the RicT-007 AVRA. It looks to offer something of the etched beauty of Moto's choice handset but lacks the exclusivity, cherry wood packaging, and, we presume, the solid feel of the real thing. Yes that 750 yuan price (about $100) is mighty tempting, but resist, fair readers, resist.

[Via Engadget Chinese]

[(Unverified) Posted Feb 4th 2009 8:19AM]

Chances are the UI will be 10x better than Motos...

[(Unverified) Posted Feb 4th 2009 8:20AM]

Graphics looks like a pack of condoms

[(Unverified) Posted Feb 4th 2009 8:22AM]

i`m sure this thing works like a ruptured condom as well

[Tim Brown Posted Feb 4th 2009 9:38AM]

http://www.engadget.com/2009/02/02/exploding-cellphone-kills-chinese-man/ enough said!

[(Unverified) Posted Feb 4th 2009 8:24AM]

i`d still like to see a comparison before i put ¥750 down

[(Unverified) Posted Feb 4th 2009 8:25AM]

i still want to see a comparison before i put down ¥750

[(Unverified) Posted Feb 4th 2009 8:36AM]

LOL yeah

[(Unverified) Posted Feb 4th 2009 8:37AM]

AURA's main selling point is its shininess, i don't think that will be too difficult to duplicate.

[Muhammad Oli Posted Feb 4th 2009 8:46AM]

AVRAge

[(Unverified) Posted Feb 4th 2009 9:25AM]

Your comment will be removed in a minute so why bother.

[(Unverified) Posted Feb 4th 2009 9:05AM]

Machine-translated Engadget Chinese is really entertaining, especially the comments. Now why would I buy a cheap knock-off of a luxury-item again?

[(Unverified) Posted Feb 4th 2009 9:48AM]

The same reason people buy replica Louis Vuitton bags? They want to look cool and don't have the money?

[(Unverified) Posted Feb 4th 2009 9:56AM]

Other than the obvious I meant.

[mocax Posted Feb 4th 2009 9:34AM]

i thought AURA's main selling point is the hard-as-hell glass.....

[(Unverified) Posted Feb 4th 2009 10:26AM]

its not glass...

[Chickenatr Posted Feb 4th 2009 10:37AM]

looks like your KIRF got glass! nice!

[(Unverified) Posted Feb 4th 2009 10:56AM]

No vowel lost here. "V" is usually read as "U" in capitalized latin writing. It can still be spelt "aura".

[(Unverified) Posted Feb 4th 2009 11:55AM]

Yup, he is right. BVLGARI or ANNVM anyone?

The other thing is that the letter U in AURA is consonant, not a vowel. Thus the AVRA gained a vowel, and lost a consonant in the KIRFprocess.

[(Unverified) Posted Feb 4th 2009 12:00PM]

Sorry, quite a mess up there...

The AURA did in fact lose a vowel, and not a consonant as the previous poster so incorrectly pointed out.

Back to school :-(

[(Unverified) Posted Feb 4th 2009 12:02PM]

@ BigBloke: Last I recall the letters A, E, I, O and U are vowels, V being a consonant.

[(Unverified) Posted Feb 4th 2009 12:03PM]

Darn, posted while my router forced me to hit F5 five times.

[zed Posted Feb 4th 2009 12:52PM]

Aura is Latin Avra is Greek.It means the same thing.

[(Unverified) Posted Feb 4th 2009 12:56PM]

Uh ¥750 is no where near $100. It's closer to $8. Just thought I'd share.

[(Unverified) Posted Feb 4th 2009 10:31PM]

It gets worse. The four Chinese characters refers to the Chinese blockbuster movie where the Aura got heavily product placement'd. It seemed that Moto isn't doing too bad in China...

[(Unverified) Posted Feb 4th 2009 7:34PM]

How do Chinese companies keep getting away with these blatant ripoffs?

[(Unverified) Posted Feb 4th 2009 8:31PM]

copy right here is copy left there.