"We aren't going away from subs, this just gives us another avenue," Smedley states. When asked about the company's recent acquisition of PoxNora and their current revenue model, Smedley says that they're excited about it because it's so different from their own. Free Realms will also be a major determiner for the future MMOs in SOE's line-up like The Agency and DCUO. "We're trying to hold the line about not selling 'power', but what form that takes in DCUO remains to be seen. We might sell more costumes and different sorts of customization things. We're still learning what people like and don't like when it comes to virtual goods."